Online shopping is no longer just a convenience—it’s now a global habit shaping how billions of people buy, browse, and pay. With 5.5 billion internet users, a market valued at $26.8 trillion in 2024, and projections of hitting $214.5 trillion by 2033, e-commerce is changing fast—and growing even faster.
But with that growth comes new trends:
- Mobile-first shopping is now the norm
- Cart abandonment is at an all-time high
- Social media is becoming the new storefront
- And digital wallets are replacing traditional payments
Whether you’re a seller or a curious observer, these 2025 online shopping statistics will give you a clear picture of where the market stands today—and where it’s headed next.
Highlighted eCommerce Statistics – 2025
- The e-commerce market was valued at $26.8 trillion in 2024 and is expected to reach $214.5 trillion by 2033, growing at an average CAGR of 25.83% every year from 2025 to 2033.
- Mobile is the king of online shopping – In Q4 2024, 78% of visits to retail websites and 68% of online orders came from smartphones.
- Free delivery is the #1 motivator – 53.2% of online shoppers say free delivery is the top reason they choose to buy online.
*Sources are provided in the statistics section below.*
Online Shopping General Statistics
- Online stores are the main channel to start a shopping journey. (Source: Statista).
- 63% of Indian holiday shoppers shop online and in physical stores, while 31% prefer online shopping during this period. (Source: Statista)
- China is predicted to be the world’s most penetrated e-commerce market in 2023, with nearly half of its retail sales conducted online, followed by Indonesia and the UK, with 32% and 30.6% of sales expected to occur online. (Source: Statista)
- With over 5.5 billion internet users worldwide in 2024, representing 68% of the global population, it’s no surprise that more and more people are shopping online as internet access continues to grow. (Source: Statista)
- Asia is the global leader in the e-commerce market worldwide, with total online retail revenue reaching nearly 2 trillion U.S. dollars in 2024. (Source: Statista)
- In 2024, global retail e-commerce sales reached an estimated $6 trillion. This figure is projected to grow by 31% in the coming years, with sales expected to approach $8 trillion by 2028. (Source: Statista)
Online Shopping Demographics: Who’s Shopping Online?
- A 2022 global survey revealed that millennials make the most direct purchases on online marketplaces, with 77% of them doing so in the six months prior to the study, followed by Gen Z, with 76% ordering goods directly from this channel. (Source: Statista)
- The data indicates that younger consumers are more likely to engage in cross-border shopping, with Gen Z shoppers making up 6 out of 10 cross-border orders in 2022, followed by millennials at 57%, Gen X at 37%, and boomers at 20%. (Source: Statista)
- In a 2024 online survey, 59% of Indian respondents said they find customer reviews on the internet very helpful when it comes to online shopping. (Source: Statista)
- More than half of shoppers in the U.S. (51%) use voice search to discover products.
| Activity | % of online shoppers |
| Use voice assistants to track packages | 30% |
| Use voice assistants to rate products | 20% |
| Use voice search to repurchase items | 17% |
- Consumers aged 18 to 34 are the most active shopping on social media worldwide.
On the other hand, only about 25% of people aged 65 and above prefer making purchases on social media, making them the least likely group to do so. (Source: Statista)
Online Shopping Social Media E-commerce Trends
- Brands in the U.S. are investing big in influencer marketing, spending around $4.62 billion to connect with their audiences in creative ways. (Source: Demand Sage)
- 40% of consumers make purchases due to the influence of social media. (Source: Forbes)
- In 2024, 24% of online shoppers worldwide said Facebook was their top choice for shopping on social media. (Source: Statista)
- In a 2024 survey, 23% of global consumers picked Facebook as the top social media platform for the best social commerce experience. Instagram came in second with 19%, while TikTok was third with 7%. (Source: Statista)
- According to a 2024 survey, 45% of Gen Z consumers purchased products from influencers or celebrity-owned brands.
Millennials also showed increased engagement, with 33% making similar purchases.
Meanwhile, 23% of Gen X consumers reported buying from influencer or celebrity brands. (Source: Statista)
Online Shopping Cart Abandonment Statistics
- In 2023, the rate of abandoned online shopping carts reached 70%. This was the highest level since 2013. (Source: Statista)
- Why do people abandon their carts? (Source: Statista)
A survey in 2024 found that:
- 41% of shoppers abandoned their carts because delivery fees were too high.
- 30% of shoppers left their carts due to unexpected extra costs at checkout or because they found cheaper prices elsewhere.
- Global Shopping “Add-To-Cart Rate” (ATC) (2024)
On average, across all devices, about 12.6% of online shoppers added products to their cart.
| Device Type | Add-To-Cart (ATC) |
| Smartphone | 14.1% |
| Desktop | 9% |
- Global Online Shopper Conversion Rate (2024)
The e-commerce sector had an overall conversion rate of 2.4 per cent.
| Device Type | Conversion rate (%) |
| Tablet | 2.9% |
| Desktop | 2.8 |
Online Shopping Behavior Insights
- 52% of online shoppers search for products from international sellers.
- 34% of shoppers make online purchases at least once a week. This number rises significantly, with 82% of shoppers making purchases at least once a month. (Source: Sellers Commerce)
- In the fourth quarter of 2024, online shoppers spent an average of 2.98 U.S. dollars per visit across all product categories. The electronics category saw the highest average spending per visit at 3.32 U.S. dollars, followed by luxury apparel at 3.10 U.S. dollars. (Source: Statista)
- In November 2023, most Indian consumers preferred a mix of online and offline shopping. They would browse products online but make their final purchase in a physical store.
Meanwhile, 34% of shoppers completed the entire process online, from finding the product to buying it. (Source: Statista)
- In India, about 34% of shoppers chose click-and-collect services (buy online, pick up in-store) to make their shopping easier, while 33% preferred the convenience of express delivery. (Source: Statista)
- 44% of shoppers begin their shopping journey on search engines like Google, while 41% start directly on online stores such as Amazon or a brand’s website. (Source: Statista)
The Top Factors That Motivate People To Shop Online
| Factors | % of shoppers influenced |
| Free Delivery | 53.2% |
| Coupons and Discounts | 40.6% |
| Customer reviews | 33.2% |
| Easy return policy | 32.4% |
| Simple online checkout | 28.6% |
| Next day Delivery | 28.5% |
| Loyalty points | 24.9% |
| Social likes and comments | 23% |
| Eco-friendluy credentials | 18.7% |
| Interest payment methods | 17% |
What Products Are People Buying?
- Shopping Inspiration (Source)
- Marketplaces were the most popular place for shoppers to get inspiration, with 48% of online shoppers using this channel.
- Browsing in-store was the second most common source of inspiration, used by about 33% of shoppers.
- Leading Channels for Product Searches
| Leading Channels | % of product searches |
| Marketplaces | 30% |
| In-store browsing | 28% |
| Brand websites | — |
The Most Popular Online Shopping Device
- Mobile phones (smartphones) are dominating e-commerce. In the fourth quarter of 2024, about 78% of all visits to retail websites were made using smartphones. (Source: Statista)
- Smartphones also account for 68% of all online shopping orders. (Source: Statista)
- Mobile devices, like smartphones and tablets, are becoming the go-to for online shopping. By 2025, mobile shopping is expected to reach $728.28 billion in revenue. (Source: OptinMonster)
- In 2023, about 30% of people shopping online worldwide used their phones to shop every week. (Source: Statista)
- Mobile devices continued to lead global retail e-commerce, driving nearly 80% of website visits and contributing to 66% of total online orders. (Source: Statista)
- In Q3 2024, Mobile phones accounted for 78% of all visits to retail websites worldwide and were responsible for 68% of online shopping orders. (Source: Statista)
Popular E-commerce Sites Statistics
- What are the leading online marketplaces worldwide? (April 2023)
| Online Marketplace | Average Visits (April 2023) |
| Amazon | 4.8 billion |
| Ebay | 1.2 billion |
- Top Online Stores Worldwide
| Company | Revenue |
| Amazon | $152.8 billion U.S dollars |
| JD.com | $117.8 billion U.S dollars |
| Walmart | $77.6 billion U.S dollars |
| Apple | $49 billion U.S dollars |
- Amazon was the most popular platform for international shopping, followed second by Alibaba/AliExpress.
| Platform | % of Shoppers |
| Amazon | 24% |
| Alibaba/AliExpress | 21% |
- In the fourth quarter of 2024, e-commerce sites in the food and beverage sector saw the highest online conversion rates, reaching 3.1%.
Beauty and skincare followed closely with a 3% conversion rate.
Overall, the average conversion rate across all sectors was just over 2%. (Source: Statista)
- In 2024, online marketplaces like eBay, Alibaba, and JD.com made up almost 30% of online shopping orders worldwide. (Source: Statista)
- 28% of shoppers preferred spending money in physical stores. Online retailers came in third place for where people shopped the most. (Source: Statista)
- In the fourth quarter of 2024, in the UK, out of all visits to e-commerce websites, 3.1 per cent turned into purchases. For Switzerland, the conversion rate for online shoppers was 2.9%. (Source: Statista)
- There are an estimated 12 to 24 million online stores worldwide. (Source: Tidio)
Online Shopping Payment Statistics
- Mobile wallets are the most popular way to pay online, accounting for half of all global e-commerce transactions in 2023.
And it is expected to grow rapidly with a compound annual growth rate (CAGR) of 18.1% from 2024 to 2030.
Credit cards ranked second with a 20 percent market share in 2024. (Source: Statista)
- Digital and mobile wallets are the most popular payment methods among online shoppers, with nearly half (49%) opting for this method. (Sourec: Oberlo)
- PayPal is leading in online payment getaways, holding 45% market share as per August 2024.
Stripe comes in second with 17% market share, as per August 2024. (Source: Statista)
- PayPal’s global transaction volume grew by 5% in Q3 2024 compared to Q3 2023. About 6.5 billion transactions were processed in Q1 2024, up from 5.8 billion in Q1 2023. (Source: Statista)
- When shoppers use Buy Now Pay Later (BNPL) services, their average order values are 85% higher compared to those who don’t. (Source: csgi.com)
Online Shopping Future Statistics
- Nearly 20% of all retail sales worldwide now happen online, and it’s expected to grow, reaching at least 22% by 2027. (Source: Statista)
- On a global scale, the average annual growth rate (CAGR) for retail e-commerce is estimated at 9.5% from 2024 to 2029. (Source: Statista)
- The number of digital shoppers in the U.S. is expected to grow from 2024 to 2029, adding 60 million more new shoppers. By 2029, the total number of shoppers will reach 333.5 million users. (Source: Statista)
- The global online retail sales market is expected to grow at a steady rate of 14.6% every year between 2021 and 2028 and will surpass a value of $374.3 billion by the year 2026. (Source: Globenewswire.com)
- By 2040, it’s expected that 95% of all products will be purchased via the internet. (Source: Instapage.com)
Conclusion:
Online shopping continues to reshape global retail, and eCommerce platforms are leading that change. From how users browse to how they pay, every touchpoint is evolving fast.
To keep up, businesses must not just sell online—but adapt to how people shop online. These stats are a reminder that the future belongs to those who understand their audience and use the right eCommerce platforms to serve them better.
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