Digital Marketing for Small Business

Why Digital Marketing is Important for Small Businesses?

Today, we belong to a digital era. Everything around us is getting digitised and so are the marketing strategies. These days, small businesses mainly depend on digital marketing for establishing their business. Digital marketing allows enhanced communication with your consumers. It also enables small scale business owners to compete with large organisations. The benefits of …

Why Digital Marketing is Important for Small Businesses? Read More »

FreshMenu Business Model

FreshMenu Story – Business Model, How FreshMenu Started?

Introduction In the early days, food lovers visited new and different places to taste delicious foods around the country. But now the process has changed, you can taste more than thousands of delicious dishes from the different states and countries at your home with just a few clicks on your smartphone. There are hundreds of food …

FreshMenu Story – Business Model, How FreshMenu Started? Read More »

CRED Case Study

CRED Case Study – Business Mode, How CRED APP Works

Introduction CRED is India’s first application that rewards its users for paying their credit card bills on time. It was founded by Kunal Shah, former founder of Freecharge in April, 2018. Kunal Shah started CRED with a vision to create an exclusive community for India’s most trustworthy and creditworthy individuals. It helps to manage and …

CRED Case Study – Business Mode, How CRED APP Works Read More »

What Is Account Based Marketing?

What Is Account Based Marketing? ABM Benefits For B2B Businesses

Digital Marketing related terms are booming after the global pandemic on Google and on various other search engines. Account based marketing is one of them that is trending on Google Trends worldwide with 170%+ growth in 2020. It is one of the most favorable marketing methods for B2B businesses. Because ABM sells very limited products …

What Is Account Based Marketing? ABM Benefits For B2B Businesses Read More »

Zomato Business Model

Zomato Story – Zomato Business Model | How Zomato Started?

Introduction Zomato is India’s leading restaurant discovery app. It was started by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato works as an aggregator between restaurants and foodies. It helps the foodies to discover, rate, and review the restaurants, and cafes based upon their experience across 10,000 cities in the 24 nations include, India, United …

Zomato Story – Zomato Business Model | How Zomato Started? Read More »

Start ideas in india after lockdown

Startup Ideas That Works Post COVID-19 In India – 2022

The pandemic COVID-19 brings a phase of a new world, we can call it as a Digitally connecting world. Now, because of social distancing, we can’t meet our loved ones physically but we can connect with them via social media platforms like Facebook, WhatsApp. However, it’s a curse for traditional businesses while a boon for …

Startup Ideas That Works Post COVID-19 In India – 2022 Read More »

Udaan Business Model

Udaan – Business Model, How Udaan Started, Funding Rounds, etc.

Introduction of Udaan Udaan start-up is a B2B exchange platform which is becoming popular among the business owners and merchants. The start-up makes the entire trade process a ton simpler in India. It accumulates and brings all the producers, dealers, wholesalers and retailers to a single stage. On this platform, all the producers can introduce …

Udaan – Business Model, How Udaan Started, Funding Rounds, etc. Read More »

Swiggy Business Model

Swiggy Story – How Swiggy Stared | Business Model Of Swiggy

Introduction Swiggy is India’s largest online food item ordering & delivery chain, it also tops the chart of India Unicorn startup lists. It’s a Bangalore based startup started in 2014, and as of now, it’s expanded to more than 100 Indian cities. Swiggy propelled quick pick and drop food delivery applications to make the life …

Swiggy Story – How Swiggy Stared | Business Model Of Swiggy Read More »

All About Haptik

Haptik Case Study – India’s Fastest Growing ChatBot Startup

Introduction Haptik is an enterprise conversational AI platform founded in August 2013 by Aakrit Vaish and Swapan Rajdev. Reliance Industries Limited acquired Haptik with the majority of the stake worth 100 million dollars in September 2019,. It helps the businesses to build a conversational AI system or chatbots that allows the user to chat with …

Haptik Case Study – India’s Fastest Growing ChatBot Startup Read More »