Backlinks have always been one of the most important parts of SEO, and they still play a major role in boosting your website’s rankings. In fact, 58.1% of SEOs believe that backlinks improve a website’s search engine rankings.

If you don’t know, Backlinks are links coming from other websites to your website. They give signals to Google that your content is valuable and trustworthy, which is why people are linking to it. 

There were times when we needed more and more links to rank higher on Google, but now we need quality links from relevant resources. High-quality backlinks can boost your rankings, increase visibility, drive traffic, and open new partnership opportunities with established brands.

Note: 5 high-quality links are better than 1000s of spammy backlinks

So, while the quality of backlinks have evolved a lot, we’ll be covering some of the best types of backlinks you need in 2024 and prepare you for 2025.

Types Of Backlinks

1)- Editorial Backlinks

Editorial links are the most valuable type of backlinks in SEO. These are the links that other websites give you naturally without you paying or asking for them. The authors of other websites link your website from their content simply because they find your content useful and valuable for their audience.

These links are usually found in long-form articles and opinion pieces. Google recommends them the most as they are organic and created purely based on quality content.

To earn editorial links, always try to create link-worthy content (aka “linkable assets”) that others want to share or refer to. This can be detailed case studies, infographics, research, or detailed guides or tutorials.

For example, your website recently published an article on “Top Business Trends in 2024”. If someone with an established blog on a similar topic finds your guide insightful or more up-to-date than their current information, they might link to your content as a helpful resource for their readers, as seen in the image below.

That’s an editorial link that is natural and based on the quality of your content.

2)- Guest Blogging Backlinks

Guest Blogging is one of the oldest but most effective ways to build backlinks for your website. Publishing high-quality content on sites relevant to your niche helps you promote your brand organically. It’s almost like getting a referral or personal recommendation from another trusted site, which adds to your credibility.

Not only does this improve your SEO and increase traffic, but it also helps you build relationships with other website owners in your niche, which can lead to more future collaborations. 

Usually, these backlinks can be found in your author bio section. Let’s make it more clear with an example.

Not only that, you can also add your resources to the main content. When you’re writing an article for any website, you can add 1-2 recommendations of your other articles or your friend’s articles (if it adds value to your guest post and the website you’ll be publishing).

For example, when I was writing marketing strategies, I found that a “Food Truck” resource might be helpful for the website audience, so I added an article from one of my friends explaining ” How to Calculate Food Truck Rental Costs For Your Next Event.”

3)- Niche-Edit Backlinks

Niche-edit backlinks, or link inserts, allow you to add/suggest your link to an existing article rather than create new content.

This can be the quickest way to build many high-quality backlinks. And such types of backlinks start passing link juice to your content instantly after your website link is added.

Sometimes, such links can also help you get some direct traffic to your website if they’re ranking well on Google.

For example, you’ve built a marketing automation tool and found a popular article titled “Best SaaS Marketing Automation Tools” that mentions tools like SEMrush, HubSpot, and Hotjar. You can contact the owner of this website and tell them about your product. If your pitch convinces them, they’ll add your brand to this list. This will immediately build credibility in Google and users coming to that article that you’re another of the best marketing automation tools in the market.

4)- PR Backlinks

PR backlinks are another approach to building quality backlinks. Such backlinks can help you gain exposure, increase brand awareness, and drive traffic to your website.

PR backlinks do not directly help in SEO because it come up with a “nofollow tag”. Still, PR backlinks are a good way to reach a wide audience when you have updates about your company’s product launch, new announcements, or collaborations.

Links from reputable media sites can help you drive traffic and build trust and authority around your brand. They also open opportunities for networking with journalists, influencers, and industry professionals.

For example, LinkDaddy shared how they have levelled their SEO game using a trusted tool like Ahrefs. In a press release, they announced the use of Ahrefs’ backlink checker for SEO Ranking Services.

This press release can increase LinkDaddy’s exposure and attract more potential clients seeking strong SEO solutions. As more people read about how LinkDaddy is improving its service, it can lead to more inquiries and new clients, driving more traffic to its site.

5)- Directory Backlinks

Directory backlinks are a simple and cost-effective type of backlink. This type of backlink can also help you boost your rankings and visibility on search engines.

These backlinks come from online directories. Most directory websites allow you to create a free account and list your products or services with important information like your website URL, contact information, and sometimes even your physical address.

Find a directory that fits your business niche, submit your website URL and other details, and await approval. Once your submission is approved, you’ll get a backlink from that directory to your website. This will also help your website’s EEAT score.

Note: Some directories offer free listings, while others may charge a fee. 

Let’s suppose, if you’re running a SaaS company, then, you must list your product on websites like G2.com, Capterra, Producthunt, and Trustradius.

And if you’re a D2C business, especially in the service space, you can consider local directory websites like Yellow Pages, “{your city name – directory}”. This will give you a backlink; you may also get some customers when people look for your services.

6)- Webinar Backlinks

Webinar backlinks are also one of the popular backlink types these days. Every time you promote a webinar, whether through your website, social media, or by collaborating with other influencers or niche experts, your reach increases.

Let’s take an example. Suppose you’re hosting a webinar on “SEO Strategies for SaaS Companies ” and collaborating with a well-known marketing expert. You can ask them to promote the webinar on their blog or social media page and link to your website.

Similarly, when you attend a webinar on “Advanced SEO Tactics for B2B SaaS Companies” as a guest speaker, you can request that they include your company name on their webinar promotion page. This way, you’ll get high-quality brand mentions from other relevant authority websites in your industry.

(Source: SE Ranking)

As a result, these webinar backlinks bring more potential traffic to your website because they may want to know more about your product or services.

7)- Video Backlinks

Video backlinks are another great way to increase brand awareness, drive more traffic to your website, and increase sales.

Videos are easy to create using free video-sharing platforms like YouTube or DailyMotion. They provide a more detailed product or service description, making them more engaging than text.

You can easily add your website links to your YouTube video descriptions, comments, or video cards that pop up in the corner of the videos. When viewers click on the link, they’re directed to your website.

These links are usually “nofollow,” which means they don’t directly improve your SEO ranking, but they equally add value to your site. It also gives you potential traffic who are already interested in your offerings.

Conclusion

These are some of the best backlinks you can start building, or you can hire us to build them for you. These kinds of backlinks help you build a great authority on Google and give you relevant traffic to boost your sales and revenue.

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