Running a Shopify store is fun. But figuring out which Shopify apps to use? Not so much. There are too many out there — and not all of them help.
The right SEO plugins can save your time, boost your sales, and make things smoother. From SEO to design, they just make life easier.
So, instead of wasting time testing random apps, here’s a list of ones that actually work.
1)- Loox – Plugin for social proof
Loox is one of the best Shopify plugins to boost sales by building trust. It helps you collect and display real customer reviews — especially with photos and videos, which add a lot more credibility than plain text reviews.
It automates the review request process, creates photo galleries, and even offers referral features to bring in repeat purchases. Plus, it sends friendly reminders to customers to leave their feedback.
It works well with most themes and popular apps like PageFly, Klaviyo, and Google Shopping. And if you’re switching from another review tool like Judge.me or Yotpo, you can bring all your reviews over in one go.
Loox Pros
- No Coding knowledge is needed
- Easy to use
- Supports multiple languages
- 24/7 customer support
Loox Cons
- No free plans are available
- Limited Customization
Loox Pricing
- Beginner: $12.99 per month
- Scale: $39.99 per month
- Unlimited: $299.99 per month
2)- Yandex Metrica – For Analytics
Yandex Metrica is a free Shopify plugin that gives you in-depth insights into how visitors interact with your store.
It shows real-time traffic and performance data, and with features like session replays and heatmaps, you can see exactly how people move around your site — what they click on, where they scroll, and what catches their eye.
It also comes with advanced reporting, custom dashboards, and segmented data to help you track what’s working and what’s not.
Yandex Metrica Pros
- Simple, easy-to-understand interface
- Clean layout and smooth navigation
Yandex Metrica Cons
- Real-time troubleshooting needs improvement
- It can take some time to learn for first-time users
Yandex Metrica Pricing
- Free to use
3)- AfterShip – For Drop Shipping
AfterShip is one of the best Shopify plugins for tracking shipments, especially if you’re into eCommerce or dropshipping.
It helps you keep your customers updated by tracking orders from over 1,100 carriers. You can set up a branded tracking page, send automatic updates through email or SMS, and even use their mobile app to stay on top of deliveries.
The delivery estimate widget gives customers an idea of when their order will arrive — right on the product page. You can also filter shipments by date, carrier, or status, and schedule SMS updates easily.
AfterShip Pros
- User-friendly interface
- Easy to set up and integrate
- Lets you customize messages with your logo, links, and product suggestions
AfterShip Cons
- More expensive than similar plugins
- It can feel overwhelming with too many features
AfterShip Pricing
- Free to install (50 shipments per month)
- Essentials: $11 per month (100 shipments per month)
- Pro: $119 per month (2000 shipments per month)
- Premium: $239 per month (2000 shipments per month)
4)- PageFly – For Landing Page Building
PageFly is a great Shopify plugin if you want to build custom landing pages for your social media campaigns without any coding knowledge. Its drag-and-drop builder makes it easy to design clean, mobile-friendly pages.
You get access to a bunch of ready-made templates for product pages, landing pages, and more. It works well with your existing Shopify theme and also integrates with other popular apps.
PageFly also lets you reuse sections across different pages. All layouts are responsive and look good on any screen (mobile, tabs or even laptops)
PageFly Pros
- 14-day free trial available
- 100+ responsive templates
- Strong technical support
- Packed with useful features
PageFly Cons
- Can be tricky to learn at first
- Designing for different devices can be a bit challenging
PageFly Pricing
- Free plan available
- Pay as you go: $24 per month
- Unlimited: $99 per month
5)- Plug-in SEO – For Store SEO Fixes
Plug-in SEO is a popular Shopify plugin that helps improve your store’s search engine rankings and drive more organic traffic. It’s simple to use, even if you’re not familiar with SEO.
It runs automatic SEO audits, spots technical issues, and gives you clear suggestions to fix them. It also comes with templates to help optimize your blog posts and product pages for the keywords you want to rank for.
The plugin helps with titles, meta descriptions, and common problems like broken 404 links. You also get alerts when something breaks, along with step-by-step guides and videos to walk you through the fixes.
Plug-in SEO Pros
- Easy to use
- Free plan available
- Supports JSON-LD and keyword targeting
- Helps with headings, image alt tags, and file names
Plug-in SEO Cons
- Paid plans are a little costly
- The free version has limited features
Plug-in SEO Pricing
- Small store: $29.99 per month
- Medium store: $49.99 per month
- Large store: $99.99 per month
6)- ReferralCandy – For Increasing Referrals
ReferralCandy is a Shopify plugin that helps eCommerce stores grow through word-of-mouth by automating referral and affiliate programs.
It sends pop-ups and emails to your existing customers, encouraging them to refer friends in exchange for rewards like cash, discount coupons, or tiered incentives — helping you get new customers while cutting down on ad spend.
ReferralCandy tracks everything in the background and shows you which customers are referring and how your campaigns are doing. It also works well with tools like Klaviyo, Mailchimp, Meta, and others — so it fits right into your existing setup
ReferralCandy Pros
- 30-day free trial
- Supports multi-channel sharing
- Lets you customize campaigns with your logo and colors
- Customizable templates and HTML/CSS options
- Quick and helpful customer support
ReferralCandy Cons
- Setup can feel complicated at first
- No option for LinkedIn sharing.
ReferralCandy Pricing
- Premium Plan: $59 per month
- Plus Plan: $299 per month
- Enterprise: $24,000 per year
7)- Gempages – For Landing Page Building
GemPages is a Shopify plugin that lets you build landing pages, product pages, blog posts, and more — all without writing a single line of code.
Its drag-and-drop editor is simple to use and comes with over 400 mobile-friendly templates. You also get built-in tools like stock counters, countdown timers, estimated delivery, and popup upsells to help increase conversions.
It’s also built for speed. Things like lazy loading, auto image resizing, and code cleanup help your pages load faster and stay SEO-friendly.
GemPages Pros
- Free plan available
- Big collection of ready-to-use templates
- AI-powered image layout
- Lots of helpful blogs and guides
GemPages Cons
- Some users have reported bugs
GemPages Pricing
- Free to install
- Build: $29 per month
- Optimize: $59 per month
- Enterprise: $199 per month
8)- Refersion – For Affiliate Marketing and Tracking
Refersion is a Shopify plugin that helps you manage affiliate, influencer, and ambassador programs without any hassle.
You can add unlimited affiliates, track their performance, and send out payments automatically — all from one place. It also lets you set up custom rewards and manage tax forms without much back-and-forth.
Refersion gives you detailed reports and insights, and its first-party tracking helps you get more accurate data. You can also use it to build better relationships with your top affiliates and improve your program over time.
Refersion Pros
- Easy-to-use interface
- Helpful and responsive support team
- Works well with other apps and tracks performance smoothly
Refersion Cons
- Pricing is on the higher side
- Some users have faced tracking issues
Refersion Pricing
- Starter: $49 per month
- Professional: $119 per month
- Business: $299 per month
- Entreprise: $599 per month
9)- Smart SEO – For Shopify Store SEO
If you’re looking for an alternative to Plug-in SEO, Smart SEO is another great Shopify plugin that helps improve your store’s search rankings and performance.
It takes care of routine SEO tasks like meta tags, image alt tags, and page speed optimization — so your store loads faster and is easier to find online.
It also detects and fixes broken links automatically, whether they’re on your site or pointing elsewhere. You even get a backlink report and some link-building tips to help grow your site’s authority.
Smart SEO Pros
- 7-day free trial
- Responsive and helpful customer support
- Adds structured data automatically
- Fixes broken links on autopilot
Smart SEO Cons
- Limited control over advanced SEO settings
- The interface can feel a bit outdated
Smart SEO Pricing
- Free plan available
- Pro plan: $9.99 per month
- Business: $19.99 per month
- Premium: $29.99 per month
10)- Blog studio – For Drag-and-Drop Blogging
Blog Studio is a Shopify plugin that helps you create better-looking blog posts. Its drag-and-drop editor makes it easy to design and publish your blogs in just a few clicks.
It gives you more design flexibility than Shopify’s built-in blog editor — with features like parallax effects, animations, and full control over fonts and styling to match your brand.
You can also set custom SEO titles and meta descriptions for each post to help improve your search rankings.
Blog Studio Pros
- 14-day free trial
- Easy-to-use interface
- Plenty of customizable templates
Blog Studio Cons
- Some features can be buggy at times
Blog Studio Pricing
- Standard plan: $9.99 per month
11)- TrustedSite – For Security and Customer Trust
TrustedSite (previously McAfee SECURE) is a Shopify plugin that helps you build trust with customers and improve conversions by showing security trust in your store.
It solves common issues around trust and legitimacy — the kind that often leads to cart abandonment.
You can also collect reviews, show customer testimonials, and offer identity theft protection. It helps fix broken links and missing images and takes care of sitemap submissions, too.
TrustedSite Pros
- Free version available
- Quick and easy to install
- Shows useful trust data to understand visitor concerns
TrustedSite Cons
- Paid plans are expensive
- The trust badge disappears after a set number of visits
TrustedSite Pricing
- Free plan (500 visits per month)
- Pro plan: $39 per month (2000 visits per month)
- $75 per month (5000 visits per month)
- $125 per month (10000 visits per month)
12)- Infinite Options – For Customizing Products
Infinite Options lets you give your customers more ways to choose exactly what they want. You can add things like dropdowns, checkboxes, text boxes, or even date pickers — directly on the product page.
It works great for offering personal touches like engraving, gift wrap, or custom notes.
You can also bundle add-ons and adjust pricing — like charging extra for rush delivery or special packaging. It comes with conditional logic, too, so customers only see options based on what they select.
Infinite Options Pros
- Easy to set up and use
- The support team is quick to respond
Infinite Options Cons
- No free plan
- Some users report it doesn’t always work smoothly
Infinite Options Pricing
- Essential Plan: $12.99 per month
13)- CandyRack – For Easy Upsells and Cross-Sells
CandyRack is a Shopify plugin that helps you upsell and cross-sell products without any coding. It shows clean, mobile-friendly pop-ups that suggest extra items your customers might want to add to their cart.
You can show these offers on product pages, in the cart, at checkout, and even after the purchase. It also uses customer behavior to automatically recommend the most relevant products.
With pre-made templates and lots of customization options, you can boost your average order value without affecting your site speed.
CandyRack Pros
- Code-free upsell pop-ups
- Supports pre- and post-purchase offers
- Works well with all Shopify themes
- Plenty of ways to customize the design
CandyRack Cons
- Pricing may feel high for new stores
CandyRack Pricing
- Free plan available
- Standard: $49.99 per month
- Plus: $199.99 per month
14)- Judge.me (Product review app)
If you’re looking for a solid alternative to Loox, Judge.me is another Shopify plugin that helps you collect and show product reviews to build trust. It collects reviews automatically — including photos and videos – and displays them using clean widgets or carousels in your store.
Customers can leave reviews straight from their email, and those reviews can also appear on platforms like Google, Facebook, and TikTok.
You can offer discounts or referrals to turn happy buyers into repeat customers. It also lets you import reviews from Amazon, Etsy, and more — no coding needed.
Judge.me Pros
- Easy to use
- No coding required
- SOC 2 Type 2 certified for data security
- 100+ integrations available
Judge.me Cons
- Some glitches reported by users
- Widgets may not work smoothly with all themes
Judge.me Pricing
- Free plan available
- Awesome plan: $15 per month
Conclusion
Choosing the right Shopify plugins can feel overwhelming.
This list cuts through the noise and gives you tools that actually help — whether it’s for SEO, sales, design, or customer experience.
Start with the ones that solve your biggest problem right now. That’s all you need to grow faster without the stress.
Explore More My Best Tools List
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