When we listen or talk about digital marketing in general. 2 Main things are come in our mind, first one is SEO and the second one is online advertisement.
That’s actually true but if we want to promote our product or service on it then we’ve to know some overview of most popular ways to do digital marketing for our business. That’ll help us to grow our online presence.
Let’s get started,
Here are some most popular and widely used methods in digital marketing that you can use to promote your product and services.
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
1. Search Engine Optimization:
The process of optimizing your website and it’s content to rank higher in search engine is called search engine optimization. SEO help us in improving the visibility of the website in the search engines result pages (aka SERP).
In other words, we can say that SEO helps to get free organic quality traffic to your website from the search engines like Google, Yahoo, Bing, etc.
There are generally 2 types of SEO on which you should focus:
i. On Page SEO: On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
ii. Off Page SEO: Off-Page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
If you would like to learn more about SEO In depth, then backlinko guide will help you.
2. Content Marketing:
Content Marketing is one of the most popular ways to enhance your brand awareness, traffic growth, and for organic lead generation.
Various types of content helps you in content marketing are, Blog posts, Videos, Social media posts, Infographics, eBooks.
3. Social Media Marketing:
When a marketing is done with social media channels like Facebook, Twitter, LinkedIn, Instagram, Snapchat to increase brand awareness, lead generation and direct traffic to your website.
Neil Patel Says, Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.
4. Pay Per Click (PPC):
It is an internet advertising where advertisers pays some specific amount to publishers directly or by other mediums like Google Ads, Bing Ads and many more…
It is also known as Cost Per Click. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
5. Affiliate Marketing:
It is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
It can be done by any medium like Social Media post sharing, reviewing the product on your blog or youtube channel, etc.
6. Native Advertising:
It is a type of paid ads that match the look, feel and function of the media format in which they appear.
These type of ads you’re mostly sees on News website as shown in the image below in the red square area:
7. Marketing Automation:
It refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as: email newsletter, lead generation workflow, social media post scheduling, campaign tracking and reporting.
Few marketing automation tools are Hubspot Marketing Automation tool, Marketo, Intercom, and many more…
8. Email Marketing:
It is one of the best ways to communicate with your new and existing users. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.
Various types of email you can send in your email marketing campaign,
Blog subscription emails,
Customer nurturing emails,
Festival Offers and discount emails.
9. Online PR(Public relation):
The way of getting online media coverage is called online public relations. It can be done with digital publications, blogs, and other content based website.
Let’s understand with an example: You are selling something online and you’ve not much popular as compared to your competitors, but suddenly you got few reviews about your product and brand on some popular news and review websites like Indiatoday, Yourstory, Entrerpreneur.com etc. It will be direct effect your traffic, sales etc.
10. Inbound Marketing:
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing:
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
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