Cars24: Business Model | How Cars24 Earns? | Fundings & Much More

cars24 case study

Cars24 is the largest auto tech company in the automotive industry. It helps us to sell and buy second-hand cars instantly. It was founded by Vikram Chopra and Mehul Agarwal in August, 2015.

Cars24 Introduction

Currently they are operating in more than 200 branches in 89 cities and their head office is located in Gurgaon.

History of Cars24:

Cars24 was started by FabFurnish founders Vikram Chopra and Mehul Agrawal in August, 2015. Their aim is to help the car owners to sell their cars instantly without any trouble.

And also help the dealers and people who are looking for a second hand car with no trouble and issues in a very less time and minimum paperwork and legal formalities. And apart from that you’ll also get expert assistance and from start to finish.

Now, Cars24 is getting almost 2.3 Million traffic per month organically with more than 13,000 (thirteens thousand) backlinks to their 20,700+ pages. (As per

Here is the organic traffic growth chart of Cars24 since Jan 2017.

Organic Traffic Growth Chart - Cars24

Top Performing Pages of Cars24 in July 2023.

Top SEO Ranking Pages - Cars24
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Services offered by Cars24

Cars24 offers buy and sell service of old cars and also free RC transfer. They help us to sell the cars with the best price and also provide instant payment with zero trouble in paper work or delay in the payments.

Servies offered by Cars24

They also provide financial loans to the businesses to help them to grow faster and also to  buy the dream car with a very fast process with their AI and machine learning. Currently they are having 3 product in their financial menu as well,

  1. Unnati: Give wings to your business to grow faster
    • Bid and Buy a car today from the CARS24 platform and pay later.
    • Lowest interest rates.
    • 100% digitized process to give complete transparency.
  2. Unnati+: Give wings to your business to grow faster
    • Buy a car to resell today from anywhere and get an instant loan.
    • Lowest interest rates.
    • 100% digitized process to give complete transparency.
  3. Pre-Owned Cars Loan: Buy your dream car with instant and easy loans
    • Loan approval in 24 seconds
    • Same day disbursal of loans
    • Lowest possible interest rates
    • Value added services to make your drives memorable

Cars24 Funding Rounds:

According to the, There are following funding rounds where the Cars24 received funding:

Cars24 raised the total of $193.8 million as the series round D came to end.

  1. Cars24 got their initial seed funding of an undisclosed amount from Finn Age Haensel.
  2. In June,2018 Cars24 again raised the total funding amount of $50 Million where a total of 9 investors participated, named as KCK Global,Unbound, Kingsway Capital, Sequoia Capital India and etc.(Series C funding round)
  3. In Oct, 2019 The lead investors are Unbound and Toronto-based KCK Global, an existing investor in Cars24, both of which have put in an estimated $25 million each, and also they got the $19.6 Million from Cayman Island, Apoletto Asia $5.3 Million, Cyprus based VebdebitaTrading ltd., Phillip Fresie, DST Global, Extor Seeds.
  4. In Nov, 2019 Cars24 raised the total funding amount of $3.1 Billion from the investing partner Global Car Group.
  5. In Nov, 2020 Cars24 raised $200 Million from DST Global, Exor Seeds, Moore Strategic Ventures, and Unbound. And now it’s valued more than $1 Billion.

Business Model Of Cars24: How Cars24 earns?

Cars24 follows asset-heavy customers to business (C2B) model, where it buys used cars from individuals and dealers and sells them to other dealerships and individuals as well.

There’s no public information about it’s charges but according to Economic Times, unlike a listings-based classifieds platform, Cars24 enables the end-to-end transaction itself, charging a commission of about 4-5% for each transaction and also a small fee from the buyers as an registration free only. The firm has sold under 1,00,000 cars since inception in 2015.

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Cars24 Competitors:

  1. Droom
  2. Cardekho
  3. Cartrade
  4. Carwale
  5. Spinny
  6. Carnation
  7. Dealer Direct
  8. Checkgaadi
  9. Mahindra First Choice Wheels

Cars24 Contact Details

Cars24 Customer Care:
Contact No. 1800 258 5656

Having more questions from Cars24, check out their frequently asked questions section here.