Wow! Momo is one of the fastest growing QSR(Quick Service Restaurant) chain in India. It is one of the first and largest chain of branded momos. It was founded in 2008 by Sagar Jagdish Daryani and Binod Kumar Homagai in Kolkata. They serve a wide variety of Momo’s with delicious sauce in more than 650 outlets, across 40+ cities.
History of Wow! Momo
Wow! Momo was started by Sagar Jagdish Daryani and Binod Kumar Homagai in Kolkata. They started selling steamed momos from their 6 by 6 kiosks in Springdale Spencer. Their initial stores were in hypermarkets like BigBazaar and Spencers.
They started this journey bootstrapped with an initial investment of Rs.30,000, and they grew from 1 store to 40 stores with their own money.
Chef Ramji is the national head chef in Wow! Momo, started working with the team in the initial days as a part-time with a salary of Rs.3000, and now he’s earning more than 1.5 Lakh/month.
Now, Wow! Momo is getting almost 5.5 thousand traffic per month organically with just 50+ (only fifty) backlinks to their 3-5 pages only. (As per Ahrefs.com)
Here is the organic traffic growth chart of Wow! Momo since October 2022.
Top Performing Pages of Wow! Momo in July 2023.
About Wow! Momo fundings
Wow! Momo has raised a total funding of $135M over 12 rounds.
In 2015, Wow! Momo had raised Rs 10 crore from its first backer, Indian Angel Network, led by Sanjeev Bikhchandani, Saurabh Srivastava, and Ashvin Chadha.
In June,17 Wow! Momo had raised Rs 44 crore and it was led by Lighthouse Funds and IAN at a valuation of Rs 230 crore.
In September,19 Wow! Momo raided $23 million from New York based Tiger Global Management firm at a valuation of $120 million.
Types of Momos Wow! Momo Offered
Wow! Momo offers more than 12 different flavours of momos, available in Steamed, Fried and Pan Fried with three delicious sauces, cheese sauce, molten cheese sauce and schezwan sauce. They offer momos in both veg and non veg variety
Some of their popular veg varieties include Cheese Momos, molten cheesy momos, chilli momos, Butter Masala Momos, Paneer momo, corn cheese momo, Darjeeling Momos, Momos Au Gratin, and even Momo Sizzlers.
One of their biggest attraction was the MoBurg, a fun fusion of momos and burgers.
For non-veg lovers, they have a variety of chicken momo mania, chicken delight momo, chicken cheese momo, chicken darjeeling momo and more.
Besides offering momos, they also offer thukpas and their most popular dessert, i.e., “Chocolate Momos.
Wow! Momo Business Model- How Wow! Momo Earns?
They follow COCO(Company Owned Company Operate) Business Model. They manage all operations on their own from material purchase to processing and making, and all its delivery. In each city, they have one central cloud kitchen. All stores of Wow! Momo in each city will be managed by their central cloud kitchen.
By 2024, Wow Momo had grown to over 600 outlets across several cities, with two more brands: Wow China (Desi Chinese), Wow Chicken and Wow Kulfi.
They earn money on each momo sold from their store. Few reports says, they’re earning more than 2 lakhs per month from each outlet/store.
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Competitors of Wow! Momo
1)- KFC
2)- Pizza Hut
3)- Burger King
4)- Fassos
5)- Domino’s
FAQs – Wow! Momo
How Wow! Momo started?
Wow! Momo was started in 2008 in Kolkata, by two college friends, Sagar Daryani and Binod Homagai. They loved momos and believed quality momos could be made quickly. While others experimented with pizzas and burgers, they chose momos.
Who is the owner of Wow! Momo?
Sagar Jagdish Daryani and Binod Kumar Homagai are the owners of Wow Momo. They were later joined by Shah M.Rahman and Muralikrishnan L.
