FreshMenu Story – Business Model, How FreshMenu Started?

Introduction

In the early days, food lovers visited new and different places to taste delicious foods around the country. But now the process has changed, you can taste more than thousands of delicious dishes from different states and countries at your home with just a few clicks on your smartphone.

There are hundreds of food startups competing to serve delicious food to customers. FreshMenu is one of them who’s constantly providing  a great service to the customers with their delicious food.

Let’s discuss about FreshMenu in detail,

How FreshMenu Started?

Freshmenu was started by Rashmi Daga in 2014 in Bangalore. The idea behind the Freshmenu is to deliver food from the new menu every day.

When she moved from Frazer Town to Sarjapur in Bangalore, she struggled to get the quality food in their nearby. At the same time, she became a new mother and after juggling from a long day job, it’s difficult to cook food. Because the good restaurants were fairly far away. 

The size of the opportunity and love for good food got her super excited about a food start-up. and a Freshmenu started.

It’s services are available in Bangalore, Delhi NCR, Mumbai and Thane.

Now, FreshMenu is getting almost 37 thousand traffic per month organically with more than 900 backlinks to their 3500+ pages. (As per Ahrefs.com)

Here is the organic traffic growth chart of FreshMenu since January 2018.

Top Performing Pages of FreshMenu in July 2023.

Wanted to know what mistakes the Freshmenu SEO team did that their traffic went down from 150 thousand in January 2018 to just 37 thousand in July 2023?

Food Categories in FreshMenu

FreshMenu divided it’s menu in the following categories,

• Breakfast
• Match Day Combos
• Wok Station
• Continental
• Fit N Fab
• Big Biriyani Co.
• Indian / Thalis
• Snacks
• Appetizers
• Wander Crust Pizzas
• Dessert

Funding Rounds of FreshMenu

Features Of FreshMenu

1)- Fresh Ingredients: The startup uses farm-fresh, high-quality ingredients daily.

2)- Daily Changing Menu: The unique selling point of FreshMenu is its dynamic menu that changes every day to keep things exciting.

3)- Highly Experienced Chefs: At FreshMenu, you’ll get food made by highly skilled chefs who create even better dishes.

4)- World Cuisine: Here, you’ll get a variety of international dishes from across the globe from Italian, mexican to south asian.
5)- Fast Delivery: Your healthy and delicious meal is delivered within 30-40 minutes on time, ensuring freshness and quality.

FreshMenu Business Model- How FreshMenu Earns Money?

FreshMenu operates on a full-stack business model. They manage the complete day-to-day operations from getting raw materials to the finished dish to the table. All things are managed by the FreshMenu team. This helps them to maintain high-quality food and service. 

They serve food within a radius of 4 to 5 km from their local kitchens and also have a takeaway option.

FreshMenu also provides gift cards, attractive offers, and rewards to its customers on a daily basis on their website/app. 

Also, their cloud-based restaurants are available on all food-aggregator apps like zomato, swiggy, and uber eats. They get around 60% of orders from these food aggregators and 40% from their own app/website.

FreshMenu earns money through its FreshPass, i.e, meal pass that helps users save money on upcoming orders and enjoy faster checkouts. Here, users also get discounts of up to 33% and cashback on orders.

Checkout their site for more details.

It also earns from its membership named “Freshclub”. This membership offers a savings of up to Rs.3000/month with just Rs. 69. Currently FreshClub has more than 3 lakh members and the counting goes on. With this membership, you will get free delivery, cashbacks, reward points, and access to exclusive recipes etc.

Also check out how Wow! Momo (India’s Fastest QSR Business Model) Earns.

Freshmenu Competitors

1)- Swiggy

2)- Zomato

3)- Rebel Foods

4)- Box8

FAQs – FreshMenu