6 Best Whatsapp Marketing Software & Automation Tools For Bulk Messaging (2025)

With over 3 billion monthly active users and more than 100 billion messages exchanged on a daily basis,  WhatsApp isn’t just the world’s most popular messaging app. It’s where your  potential customers already are.

Unlike email with just 21% opens, WhatsApp sees a 98% open rate. Imagine how much your business can grow if you’re active on WhatsApp too.

You can’t scale much with your free business account. You need a whatsapp software that can handle thousands of messages smoothly. That’s where the best WhatsApp automation software and WhatsApp marketing platforms come in.

The right automation tool helps you:

• Send whatsapp bulk messages, promotions, and updates to unlimited users.
• Use a shared inbox so your team handles chats efficiently.
• Connect WhatsApp to Shopify, CRMs, or helpdesks to automate updates.
• Deploy chatbots to answer FAQs, qualify leads, and hand off complex queries.
• Track performance with analytics to see what’s working best.

In this guide, we’ll walk you through the must-have features and the best WhatsApp marketing software tools in 2025.

Key Features You Should Not Compromise Before Buying WhatsApp Marketing Software

Multi-user support

Lets multiple team members manage the same WhatsApp account at once. This is useful for support teams or marketing teams so that everyone can see messages, respond to customer queries quickly without confusion.

Some tools also provide role-based access and performance tracking per agent (useful for customer support use cases). 

Bulk messaging with personalization

Allows you to send messages to many customers at once, while still adding personal touches like the customer’s name or order details.

This keeps messages relevant and engaging instead of feeling like spam.

Chat automation

Automate conversations using multichannel automation flows, WhatsApp message templates, or AI-powered bots.

For example, chatbots can answer frequently asked questions, quick replies let customers respond instantly, and templates let you send approved messages consistently.

Integration

You can connect WhatsApp with your CRM, online store, or ecommerce marketing tools. This keeps your customer information updated in your database and allows you to send messages.

Analytics & Reporting

Tracks how well your Whatsapp messages perform. You can see who opened them, clicked links, or completed actions, so you know what’s working and what is not.

Compliance with WhatsApp Business API policies

Make sure your messages follow WhatsApp guidelines, helping avoid delivery problems or account blocks, especially for bulk or automated messages.

Whatsapp Marketing Software Tools

1. Brevo 

Brevo is a customer engagement and messaging platform designed to make WhatsApp marketing easy for businesses of all sizes.

As an official Meta Business Partner and WhatsApp Business Solution Provider, it helps businesses run branded campaigns, automate customer journeys, and manage all conversations in one place.

Here, you get access to the WhatsApp API without needing technical skills. You can send bulk or personalized messages, manage contact lists, and integrate WhatsApp alongside email, SMS, and chat for a complete multichannel marketing strategy.

Here’s what you get with Brevo:

• Provides pre-designed whatsapp message templates
• Create multimedia campaigns (texts, videos, emojis, CTAs, catalogs)
• Manage replies and conversations directly inside Brevo
• Automating messages like reminders, updates, or onboarding flows
• Contact segmentation and personalization for targeted campaigns 
• Built-in CRM and contact management to store details, assign attributes, and track engagement

Pros of Brevo

• Provides unlimited contact storage
• Supports over 100 languages 
• Single Inbox

Cons of Brevo

• Lack of customization in certain automated triggers
• Lack of advanced reporting features

Pricing of Brevo

In Brevo’s Professional plan, WhatsApp is added as an additional marketing channel.

And this plan starts at $449.08.

2. Twilio

Twilio offers full control with WhatsApp API for developers. It’s ideal for businesses that want conversation-based pricing and custom workflows.

It provides APIs for WhatsApp, SMS, voice, and email, so you can create custom workflows that fit your exact needs.

You can easily send alerts, run promotions, and even manage customer support chats, all through WhatsApp. It works as a powerful WhatsApp automation tool that gives you full control over your communication. 

And if you have some coding experience, Twilio lets you design and manage WhatsApp campaigns exactly the way you want.

Here’s what you get with Twilio:

• Two-way chats with whatsapp message templates
• Works in 180+ countries with high reliability
• Run campaigns for alerts, updates, or promotions
• Send and receive WhatsApp messages with programmable APIs
• Deliver personalized communications with advanced segmentation
• Verify users with OTP and account verification across channels
• Provides add-ons (chatbots integration, delivery tracking, multi-channel support)
• Integrate WhatsApp into apps, CRMs, or websites for seamless workflows

Pros of Twilio

• Has a free trial plan
• Flexible and developer-friendly

Cons of Twilio

• Prices are high as compared to other tools

Pricing of Twilio

• Twilio follows a pay-as-you-go model for WhatsApp Business API.
• You pay $0.005 for every message (whether incoming or outgoing).
  

3. Aisensy

AiSensy is an official WhatsApp Business Solution Partner (BSP) built on the WhatsApp Business API. The customer engagement platform is trusted by 100,000+ businesses in 57 countries for small businesses, e-commerce brands, and agencies.

You can send promotional campaigns, share offers or coupons, automate reminders, handle support chats, and collect payments, all from one platform.

It also lets you run Facebook and Instagram ads that directly open in WhatsApp, helping you capture more leads and nurture them into customers. 

Here’s what you get with AiSensy:

• Create and share WhatsApp forms (leads, feedback, bookings)
• Send automated notifications for carts, orders, or offers
• Retarget users with WhatsApp re-broadcast campaigns
• Collect payments via WhatsApp Pay, UPI, cards, and more
• Run click-to-WhatsApp ads to capture and convert leads
• Segment and retarget audiences for higher conversions
• Send personalized campaigns using user attributes
• Integrate with Shopify, WooCommerce, Hubspot, Salesforce & more
• Multi-agent live chat on the same WhatsApp number

Pros of AiSensy

• Drag-and-drop chatbot flow builder (no coding)
• Broadcast unlimited campaigns daily
• schedule messages up to 2 months ahead

Cons of AiSensy

• Limited pre-built templates
• Not much timely support from the team

Pricing of AiSensy

• Free forever plan: ₹0/month
• Basic Plan: ₹1500/month
• Pro Plan: ₹3200/month

4. Wati

WATI is another leading WhatsApp automation software for SMBs. It combines WhatsApp campaign management, bulk messaging, and AI-powered customer support.

As an official WhatsApp Business API provider, it makes it super easy to get started without coding. From sending bulk messages and broadcasts to managing customer conversations, WATI helps you scale faster with smart WhatsApp marketing tools.

Here’s what you get with Wati:

• Verified business profile with official API benefits
• Easy setup with quick WhatsApp Business API approval
• Unified inbox to manage WhatsApp, Instagram, Facebook, SMS & more
• WATI AI for 24/7 instant responses and intelligent routing
• Bulk messaging, retargeting campaigns, and ad integrations (Meta & Google)
• Detailed insights to track campaign and team performance
• Integrations with Shopify, WooCommerce, CRMs & ads

Pros of Wati

• Easy to use interface
• Drag-and-drop chatbot flow builder for non-technical users

Cons of Wati

• High pricing as compared to other tools
• Not good customer support

Pricing of Wati

• Growth Plan: $59/month
• Pro Plan: $119/month
• Business Plan: $279/month

5. WebEngage

WebEngage is a powerful customer engagement platform that also doubles up as one of the most effective WhatsApp marketing tools for businesses.

It helps you automate, personalize, and scale conversations on WhatsApp. You can send transactional updates, promotional campaigns, or conversational messages. 

With its easy 2-step integration, you can connect with your WhatsApp Service Provider (WSP) of choice and start running campaigns that feel less like broadcasts and more like meaningful conversations. 

You can as well send reminders, resolve queries, share updates, and nurture customers in real-time.

Here’s what you get with WebEngage:

• Create user segments with personal & behavioral data
• Send rich messages (text, media, location & more)
• Automate campaigns based on user actions
• Personalize every message for customers
• Track performance with real-time analytics
• Control campaigns with DND & frequency capping
• Optimize with A/B testing & deep linking

Pros of WebEngage

• Have ready-to-use templates
• Excellent customer support

Cons of WebEngage

• Segmentation limitation
• Learning curve with advanced triggers

Pricing of WebEngage

WebEngage doesn’t publish fixed pricing for everyone. It has four plans (Solo, Band, Choir, Orchestra) with pricing based on your Monthly Active Users and features.

If you want a precise quote for your use case, you’ll need to contact WebEngage’s team.

6. Message Bird (Bird)

MessageBird is another powerful communication platform that helps businesses run WhatsApp marketing at scale.

It’s more than just WhatsApp, you can manage SMS, email, and voice too. You can send bulk messages, automate replies, or handle customer chats across multiple channels from a single inbox. 

Here’s what you get with Message Bird:

• Build WhatsApp campaigns and chatbots easily with a visual Flow Builder
• Manage all messages from WhatsApp, SMS, and other channels in one inbox
• Send bulk WhatsApp broadcasts with approved templates
• Reliable platform that can handle millions of messages
• Integrates with CRMs and other tools, plus offers API access for custom setups

Pros of Message Bird

• Works for both small businesses and large enterprises
• Robust API for custom integrations
• Intutitive user interface

Cons of Message Bird

• Initial setup may require some technical expertise.
• Pricing structure is bit high

Pricing of Message Bird

• Pay-as-you-go: WhatsApp messages start at $0.005 per message.
• Monthly targeted contacts: Starts from $45/month for 3,000 contacts / 30,000 messages
• Enterprise plan: custom limits, premium support, SLAs, etc

Conclusion

WhatsApp isn’t just another app on your phone anymore, it’s now one of the best ways to connect with customers. With the right WhatsApp marketing software, you can engage customers personally, send timely updates, and even drive sales without feeling pushy.

All you have to do is choose a platform that’s easy to use, integrates well with your systems, and grows with your business.

Stick to WhatsApp Business API rules, focus on adding value, and leverage tools with drag-and-drop builders, WhatsApp campaign management, and transactional & promotional messages.

Do that, and WhatsApp can quickly become one of your most powerful channels for building trust and long-term customer relationships.

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