Wow! Momo is one of the fastest-growing QSR(Quick Service Restaurant) chains in India. It is one of the first and largest chains of branded momos. It was founded in 2008 by Sagar Jagdish Daryani and Binod Kumar Homagai in Kolkata. They serve a wide variety of Momo’s with delicious sauce in more than 780 outlets across 75+ cities.
History of Wow! Momo
Wow! Momo was started by Sagar Jagdish Daryani and Binod Kumar Homagai in Kolkata. They started selling steamed momos from their 6-by-6 kiosks in Springdale Spencer Mall. Their initial stores were in hypermarkets like Big Bazaar and Spencer’s.
They started selling momos as a bootstrapped business with an initial investment of Rs. 30,000 and grew from 1 store to 40 stores with their own money.
Chef Ramji is the national head chef at Wow! Momo started working with the team in the initial days as a part-time with a salary of Rs.3000, and now he’s earning more than 1.5 Lakh/month.
About Wow! Momo fundings
Wow! Momo has raised a total funding of $135M over 12 rounds.
In 2015, Wow! Momo had raised Rs 10 crore from its first backer, Indian Angel Network, led by Sanjeev Bikhchandani, Saurabh Srivastava, and Ashvin Chadha.
In June,17 Wow! Momo had raised Rs 44 cr, and it was led by Lighthouse Funds and IAN at a valuation of Rs 230 crore.
In September,19 Wow! Momo raised $23 million from the New York-based Tiger Global Management firm at a valuation of $120 million.
Types of Momos Wow! Momo Offered
Wow! Momo offers more than 12 different varieties of momos, available in Steamed, Fried and Pan Fried with three delicious sauces, cheese sauce, molten cheese sauce and schezwan sauce. They offer momos in both veg and non-veg varieties with proper hygiene.
Some of their popular veg varieties include cheese momos, pan-fried momos, molten cheesy momos, tandoori momos, Paneer momo, corn cheese momo, Darjeeling Momos, Momos Au Gratin, and even Momo Sizzlers.
One of Wow! Momo’s biggest attraction is MoBurg, a fun fusion of momos and burgers.
For non-veg lovers, they have a variety of chicken momo mania, chicken delight momo, chicken cheese momo, chicken darjeeling momo and more.
Besides offering momos, they also offer thukpas and their most popular dessert, i.e., “Chocolate Momos”.
Wow! Momo Business Model- How Wow! Momo Earns?
They follow the COCO(Company Owned Company Operated) Business Model. Wow! Momo manages the entire supply chain on its own, from material procurement to processing and manufacturing, and all deliveries.
In each city, they have one central cloud kitchen. All stores of Wow! Momo in each city will be managed by its central cloud kitchen.
By 2024, Wow! Momo had grown to over 600 outlets across several cities, with two more brands: Wow! China (Desi Chinese), Wow Chicken and Wow Kulfi.
They earn money from each Momo sold from their store. A few reports say they’re earning more than two lakhs per month from each outlet/store.
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Competitors of Wow! Momo
1)- KFC
2)- Pizza Hut
3)- Burger King
4)- Fassos
5)- Domino’s
FAQs – Wow! Momo
1. How Wow! Momo started?
Wow! Momo was started in 2008 in Kolkata by two college friends, Sagar Daryani and Binod Homagai. They loved momos and believed quality momos could be made quickly. While others experimented with pizzas and burgers, they chose momos.
2. Who is the owner of Wow! Momo?
Sagar Jagdish Daryani and Binod Kumar Homagai are the owners of Wow Momo. They were later joined by Shah M.Rahman and Muralikrishnan L.
3. How many Wow! Momo outlets in India in 2026?
As of August 2025, Wow! Momo has over 780 outlets across 75 cities. The QSR chain is planning to open 250 more outlets in 2026, aiming to reach over 1000+ outlets.
4. What is Wow! Momo franchise cost?
Wow! Momo franchise costs between ₹22 lakh to ₹35 lakh in India. This cost includes franchise license fee, outlet setup cost, inventory fees, marketing and miscellaneous costs.
5. Is Wow! Momo franchise profitable?
Yes, a Wow! Momo franchise can be profitable. A well-managed outlet can earn anywhere between ₹80,000 to ₹4 lakh+ per month. In high-footfall locations, many outlets report profits in the ₹2–4 lakh range. Though the franchise profitability mainly depends on location, daily footfall, staff efficiency, and how well you follow brand processes.
