Dunzo Case Study – Business Model, Funding, History & Much More

dunzo-complete-case study


Banglore based startup Dunzo, founded in 2014 by Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha. It is an all-in-one delivery platform with 24*7 quick service.

Save the excuses and time. The better way to get things done, just Dunzo it!

The tagline also represents their focus on to get the things done without any excuses in a less time.

dunzo cofounders

From getting fixed your leaking pipe to groceries delivered, forget your specs/goggles at home or need some important documents send it to your friend or something else, everything can be done with Dunzo within the city in just 45 minutes.

History of Dunzo: How Dunzo Started

Dunzo started with a small Whatsapp group and it help their friends, family, and neighbors to get their work done like to pick some important documents from home, send something to your friends, boss, clients, etc, need help when you forget your home key at your friend’s house.

Now it’s a full App-based service that helps every one to get their work done in less than 60 minutes. Either you looking for groceries from your nearest shop or food from the restaurant or in any emergency of delivery documents from one place to another within the city.

Now, Dunzo is getting almost 527 thousand traffic per month organically with more than 1.5 thousand backlinks. (As per Ahrefs.com)

Here is the organic traffic growth chart of Dunzo since September 2019.

Organic traffic growth chart of Dunzo
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Dunzo Funding Rounds:

Dunzo raised funding of $116.4 Million (116.4 Million Dollars) in total (approx.).

Dunzo raised its first round of funding of US$650k in March 2016 from Blume Ventures, Aspada Ventures, accompanied by other investors including, Rajan Anandan, MD of Google India and Sandipan Chattopadhyay.

In December 2017 → Dunzo received US$12 million in a fresh round from Google, with existing investors, Blume Ventures and Aspada participating in the round. This was Google’s first direct investment in a startup in India.

In October, 2019 → Dunzo raised $45 Million (45 Million Dollars), all the latest investments came from LightBox Ventures, 3L Capital, STIC Investment, STIC Ventures, and Google.

In February, 2020 Dunzo raised $11 Million as a venture debt from Alteria Capital.

In September, 2020 Dunzo raised $28 Million in series E round from Google and Lightstone Fund.

Also check out: Wow! Momo Business Model

Services Offered by Dunzo:

Currently, their services are only available in Bangalore, Pune, Hyderabad, Gurgaon, Noida, New Delhi, Chennai.

Now they’re also available in Jaipur and Mumbai.

Dunzo Business Model: How Dunzo Earns Money?

Dunzo manages their complete operations from themselves that helps them to manage the quality of service without any obstacle. Now Dunzo is using various revenue generation models that helps them to sustain in the extreme competitive hyperlocal market where everyone wants to win the heart of customer.

Let’s discuss their revenue business model in details,

1. Delivery charge: It’s one of the first way Dunzo starts making money depending upon the distance. The charges are varies from Rs. 10 to Rs. 60

2. Commission From Partners: Dunzo charges a commission (ranges from 10% to %30) from their partners store per order

3. Surge Pricing/ Demand Pricing: It depends upon the demand of a particular item in any specific area. If the demand in an specific area increases suddenly then only the surge charge applies on each order at that time.

You can also check out detailed video on Dunzo, how it started.

Swiggy Business Model and Zomato Business Model are also very similar to Dunzo business model and they’re using few more ways to increase their revenue.

Also check out: Haptik Strategic Partnerships in Detail.

More about Dunzo:

  1. Dunzo also featured in LinkedIn top startup list 2019 in the 13th position.
  2. Currently, Swiggy, Grofers, Big Basket, etc are the main competitors of Dunzo.

If you’re you looking to be a part of Dunzo, check out here: https://www.dunzo.com/careers

Have something to say on it…just email with your feedback and suggestions on hello@aryanjalan.in

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