Cashkaro is the largest and most popular coupon and discount website in India. It was founded by Rohan Bhargava & Swati Bhargava (husband and wife) in April, 2013. Cashkaro offers deals and discounts on more than 1500 brands across India.
History of CashKaro
Cashkaro.com was just an idea that came to Swati’s mind when she and her husband(Rohan) got a Rs. 25000 discount on their honeymoon trip when they booked a flight to the Maldives.
It excited Swati, and she saw that her first startup opportunity as a coupon site started her entrepreneurial journey.
So finally they started, Pouring Pounds, a cashback company, after quitting her investment banking job. After experimenting with Pouring Pounds in the US, Swati and Rohan started CashKaro in India in April 2013.
CashKaro Funding Rounds
Firstly, Cashkaro raised Rs. 5 Crore from London-based angel investors in 2013.
After Cashkaro raised Rs 25 crore in Series A funding from Kalaari Capital in 2015, it received funding from Ratan Tata in 2016.And recently, Cashkaro raised $10 million in a series B round from Korea Investment Partners and Kalaari Capital.
Cashkaro Revenue (Business) Model – How CashKaro makes money?
Cashkaro’s business model is primarily around affiliate marketing. They generate money when you use CashKaro for your online shopping.
Let’s understand it in more detail,
1. Affiliate Commission
When you use Cashkaro to shop on 1500+ online retailers like Amazon, Flipkart, Myntra and more. Each online retailer pays Cashkaro a commission for driving sales.
2. Revenue Sharing
Cashkaro keeps a small portion of this commission and passes the rest to the users as “cashback”.
3. Advertising and Brand Placements
Brands also pay for premium visibility on the Cashkaro website and app to reach the entire Cashkaro user base.
Along with that main business. Cashkaro also launched Earnkaro, a social-commerce platform in July 2019.
Earkaro allows individuals (such as students and homemakers) to earn money by sharing deal links with their networks. This also uses the same revenue model and increases Cashkaro’s overall customer base.
Also Read: Dunzo Business Model
How to use Cashkaro to Save Money
1. Visit: either the website or the cashback app.
2. Search: Find your favourite online retailers (e.g., Nykaa, AJIO).
3. Shop: Click the “Activate Cashback” button. You will be redirected to the retailer’s site.
4. Earn: Complete your purchase as usual. Your cashback will be added to your CashKaro wallet automatically!
More about CashKaro
- Main competitors of Cashkaro are: Coupon Dunia, Grabon, Couponraja, and Mytokri.
- Paid over 100 Crores as Cashback to users.
