No.1 CashBack Company: CashKaro Case Study

cashkaro cofounders


Cashkaro is the largest and popular coupon and discount website in India. It was founded by husband and wife Rohan & Swati Bhargava in April, 2013. They offer deals and discounts on more than 1500+ brands around India.

cashkaro cofounders

History of CashKaro

Cashkaro was just an idea came in Swati’s mind when she and his husband(Rohan) got Rs.25000 discount on their honeymoon trip when they booked a flight to Maldives. It’ll excites Swati and she sees a fresh new opportunity to work on and start her entrepreneur journey.

So finally they started, Pouring Pounds a cashback company after quitting her investment banking job. And after experiencing with Pouring Pounds, Swati and Rohan started CashKaro in India in April,2013.

Now, Cashkaro is getting almost 2 Million traffic per month organically with more than 6,000 (six thousand) backlinks to their 9,100+ pages. (As per

Here is the organic traffic growth chart of Cashkaro since January 2016.

Organic Traffic Growth Chart - Cashkaro

Top Performing Pages of Cashkaro in July 2023.

Top SEO Ranking Pages - Cashkaro

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CashKaro Funding Rounds

Firstly Cashkaro raised Rs. 5 Crore from London based angel investors in 2013.

After Cashkaro raised Rs 25 crores as Series A funding from Kalaari Capital in 2015 and also get fund from Ratan Tata in 2016.

And recently, Cashkaro raised $10 Million in series B round from Korea Investment Partners and Kalaari Capital.

Also checkout: Wow Momo Business Model

Services offered by CashKaro

They offer cashbacks when you’ll buy anything from more than 1500 retailers listed on your platform with their link.

Now, they make one more platform i.e., It will help you to earn money by referring products to your friends.

how cashkaro works

Business Model of CashKaro

They promote different deals and discounts in more than 1500 retailers and merchant online stores like Amazon, Flipkart, Myntra, Nyka, etc.

How CashKaro earns

Main revenue came from cashbacks.

They also offered promotion post means they’ll tell about your product and services to their wide audience.

Also Read: Dunzo Business Model

More about CashKaro

  • Main competitors of Cashkaro are: Coupon Dunia, Grabon, Couponraja, Mytokri.
  • Paid over 100 Crore as Cashback to users.

    Looking for a job at Cashkaro… Career page link👉🏻