So, you’re curious about digital marketing interview questions? You’ve come to the right place! With digital marketing becoming super important after the Covid-19 pandemic, all internet dependent companies are looking to grow their online presence.
This means there are plenty of opportunities for people like you to build a career in this continuously evolving field. I’ve been working in digital marketing for over five years, and I’ve picked up skills in SEO, SMO, Amazon Ads, Google Ads, Facebook Ads, and more.
In this article, we’ll discuss about some important digital marketing interview questions you might come across.
Let’s dive in!
Q.1 What is Digital Marketing?
Ans. Digital marketing is all about connecting your business digitally to sell products and services. It uses online tactics like search marketing, social media marketing, and email marketing to get the job done.
With this approach, you can effectively promote your brand in the digital world, reaching more customers in a user-friendly way.
Q.2 What are the advantages of digital marketing?
Ans. In this question interviewer want to know the benefits of digital marketing.
- Digital Marketing is far cheaper than traditional marketing.
- Easily Track all the marketing campaigns performance.
- Sell products and services globally through the internet.
- Communicate directly with your customers in a personalized way.
- Reach your customers across the globe and there is no limit to expand.
Q.3 Different types of digital marketing.
Ans. There are various types of digital marketing, here’s a list of most common types,
- Search Engine Optimization (SEO)
- Social Media Marketing (SMO)
- Content Marketing
- Affiliate Marketing
- Search Engine Marketing (SEM)
- Email Marketing
- E-commerce Marketing
Q.4 Name 5 most popular search engines.
- Bing
- Yahoo
- DuckDuck Go
- Yandex
Q.5 List of tools you’d experience in digital marketing.
Ans. There’re various free as well as paid tools,
- Seo tools: Google search console, Moz, Semrush, Ahref(Paid), SpyFu, Screaming Frog Seo Spider, Ubersuggest, etc.
- Analytical tools – Google Analytics, Adobe Analytics(Paid), Kissmetrics(Paid).
- Social Media Tools: Buffer, Buzzsumo, Hootsuite, Sprout Social, Zoho Social.
- Email Marketing tools: Mail Chimp, Mailer lite, Sendinblue, Aweber.
- Best Graphic Design tool – Canva.
Q.6 Blogs and websites you’re following to stay updated with all digital marketing trends.
Ans. There are various blogs of digital marketing, here’s a list of most popular ones.
Q.7 Name 5 most popular social media platforms.
Q.8 What are the limitations of digital marketing?
- Depend on technology,
- Security and privacy policy,
- Compete directly with global leaders.
Q.9 What is Google Adwords?
Ans. Google Adwords is an online advertising platform developed by Google. It’s also known as Google ads. Google Adwords is for the advertisers to display advertisements on the Google products like Google search engine, Youtube, etc and the website directory of Google to promote their brand.
Q.10 What is SEO, different types of SEO?
Ans. Seo is the search engine optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
It is majorly of 3 types,
a. On Page SEO
b. Off Page SEO
c. Technical SEO
Q.11 What are keywords and how to do keyword research?
Ans. Keywords are nothing but a phrase which we’ll type in google or any other search engine to find what we need, in digital marketing, it’s called a keyword.
Keywords are of various types, like focus keyword, short tail keyword, long tail keyword LSI (latent semantic indexing).
Q.12 What are the tools used for keyword research?
Ans. There are many keyword research tools are in the market, here’s the list of most common tools,
- Ubersuggest
- Keywords Everywhere
- Ahref(Paid)
- Semrush (Paid)
Q.13 What are the most important areas to include your keywords?
Ans. Title, Body and URL
Q.14 What is a dofollow links and nofollow links?
Ans. Dofollow links: All the links are dofollow means allowing search engines to follow the links on the page.
Nofollow links: Nofollow links do not allow search engine bots to follow that link.
Q.15 What is alt tag and its use?
Ans. Alt tags are also known as alternative tags of the image for the search engines. Alt tag is used to describe the image. It’s also used to rank the image on the search engine.
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Q.16 What is sitemap and robots.txt file?
Ans. Sitemap: Sitemap is a file, where we provide our website details in the xml form to the search engine like webpages, images and videos and the relationships between them.
It will help the search engine to understand the website in an intelligent way.
Robots.txt: Robots.txt file that tells the search engine which pages to crawl and which pages not to crawl. It’s a simple txt file uploaded on the root directory of the website.
It helps you to block the admin pages, login pages and the pages you want to make private.
You can easily check any website with the following format,
domainname.com/robots.txt
Q.17 What is the backlink and how is it necessary or is it necessary to make it?
Ans. Backlinks are the links coming to a web page. When a page link to another page is called backlinks. A page with a lot of quality backlinks is tended to rank higher in the search result pages.
Yes it is necessary because it is counted as a vote of confidence from one site to another. In other words, we can say backlinks are the signals to search engines that other appreciate your content.
Q.18 What is Google Webmaster/Search Console?
Ans. Search Console is also provided by Google that helps us to monitor, maintain, and troubleshoot the performance on the Google search result pages.
It shows,
No. of impressions our web pages getting,
No. of keywords.our pages are ranking
Click through rates of the pages
Position of the keyword on the Google search results.
Q.19 What is keyword density?
Ans. There’s not any specific but I recommend 1%-2% as per business need because sometimes it’s necessary to increase the density of the keyword in the article or a landing page.
Q.20 What is indexing and crawling?
Ans. The process of discovering web pages on the internet is called crawling.
Indexing: Storing and organizing the content found by crawlers is called Indexing. Once the page is indexed, then it is eligible to show on the search engine result pages on the related queries.
Q.21 What is the landing page?
Ans. Landing page is also called the lead generation page or a destination page. It is the page that contains all information that a user wants to know before buying the product or service. It also contains the contact form in which users will fill their contact details.
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Q.22 What are internal links and what are external links?
Ans. Internal Links: Internal links are the hyperlinks that send the reader from one page to another in the same website.
External Links: External links are the hyper links that send the reader from one website’s page to another website’s page.
Q.23 What is Google Analytics?
Ans. Google Analytics is a free web analytics service provided by Google. It helps to understand the behavior of the users who are coming to a website.
Few things that we mostly analyse with it, real time users, user flow on the website, bounce rate, exit pages, how much time a person stays at a single page, etc.
Q.24 What is the exit rate and bounce rate?
Ans. Exit Rate: An exit is the metric referring to the number of times visitors have left a site from a specific page.
Bounce Rate: Bounce rate is a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered.
Bounce rate = total number of one-page visits ⁄ total number of entries to a website.
Q.25 What are web sessions in Google analytics?
Ans. A session is defined as a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and eCommerce transactions.
In Google Analytics, the default time frame is 30 minutes, but we can change it if needed.
Q.26 What is 301 redirect?
Ans. 301 redirect is the permanent redirection of the page to some other page without losing it’s link juice. This type of redirection is used for the outdated content, deleted content, broken page, and for re-branding or changing the website name without losing its value and authority on the search engine.
Q.27 How to grow a YouTube channel?
Ans.
- Create an attractive thumbnails
- Make Compelling Titles
- Use tags with proper research
- Share on social media and other groups.
- Use CTA’s in every video.
Note: Currently YouTube is promoting long videos so try to make at least 10-15 minute videos.
Q.28 What is social media marketing?
Ans. Social Media Marketing is a use of social media platforms to perform various activities to promote your business and services. The activities like posting text and image updates, videos, and other content that drives audience engagement.
The major social media platforms are,
Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and Snapchat.
Q.29 What is KPI?
Ans. KPI is known as key performance indicators. KPI is quantifiable which helps you to track and measure success. KPI’s are the useful ways for digital marketers to set expectations and prove that their work is having a positive impact.
It varies from business to business, like this blog is just to help the users so my KPI is to get maximum traffic on my page. Or suppose you’re having a real estate business then the total sales is the KPI.
Q.30 What is Voice search, name a few techniques that help in doing so?
Ans. Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field.
- Here Are few techniques that help you in Voice search,
- Use of structured data aka Schema,
- Make Website Mobile Friendly,
- Create blog posts that answer your customers questions.
Q.31 What are OG tags and what are the benefits of it?
Ans. Open Graph(OG) meta tags are a snippet of code that controls how your url displays on social media like Facebook but it can also be used in Twitter and LinkedIn. OG is owned by Facebook so if the twitter cards are not available twitter displays the OG content.
We can customize the title, image and the meta description so as we would like for it to appear when displayed on Facebook.
This is used to make your content more clickable, shareable, and noticeable on social media.
Conclusion
I hope these digital marketing questions will help in your upcoming interview. I’ll add more questions time to time, so just bookmark this article in your browser and check every month. But if you need any help you can contact me here.
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