What is Omnichannel Marketing?

What is Omnichannel Marketing & It’s Importance in Retail Business?

Do you know that most of your customers preferred to first check the product, its reviews, and rating online and on various social media channels before buying it online or from a physical store? Sometimes, the customers shop online while they are standing in front of a physical store or research online about the product […]

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Why Digital Marketing Is Important for Small Businesses

Why Digital Marketing is Important for Small Businesses?

Today, we belong to a digital era. Everything around us is getting digitised and so are the marketing strategies. These days, small businesses mainly depend on digital marketing for establishing their business. Digital marketing allows enhanced communication with your consumers. It also enables small scale business owners to compete with large organisations. The benefits of

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FreshMenu Business Model

FreshMenu Story – Business Model, How FreshMenu Started?

Introduction In the early days, food lovers visited new and different places to taste delicious foods around the country. But now the process has changed, you can taste more than thousands of delicious dishes from different states and countries at your home with just a few clicks on your smartphone. There are hundreds of food startups

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CRED Case Study

CRED Case Study – Business Mode, How CRED APP Works

Introduction CRED is India’s first application that rewards its users for paying their credit card bills on time. It was founded by Kunal Shah, former founder of Freecharge in April, 2018. Kunal Shah started CRED with a vision to create an exclusive community for India’s most trustworthy and creditworthy individuals. It helps to manage and

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What Is Account Based Marketing?

What Is Account Based Marketing? ABM Benefits For B2B Businesses

Digital Marketing related terms are booming after the global pandemic on Google and on various other search engines. Account based marketing is one of them that is trending on Google Trends worldwide with 170%+ growth in 2020. It is one of the most favorable marketing methods for B2B businesses. Because ABM sells very limited products

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Zomato Business Model

Zomato Story – Zomato Business Model | How Zomato Started?

Introduction Zomato is India’s leading restaurant discovery app. It was started by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato works as an aggregator between restaurants and foodies. It helps the foodies to discover, rate, and review the restaurants, and cafes based upon their experience across 10,000 cities in the 24 nations include, India, United

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Udaan Business Model

Udaan – Business Model, How Udaan Started, Funding Rounds, etc.

Introduction of Udaan Udaan start-up is a B2B exchange platform which is becoming popular among business owners and merchants. The start-up makes the entire trade process a ton simpler in India. It accumulates and brings all the producers, dealers, wholesalers and retailers to a single stage. On this platform, all the producers can introduce and

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Swiggy Business Model

Swiggy Story – How Swiggy Started | Business Model Of Swiggy

Introduction Swiggy is India’s largest online food item ordering & delivery chain, it also tops the chart of India’s Unicorn startup lists. It’s a Bangalore-based startup started in 2014, and as of now, it’s expanded to more than 100 Indian cities. Swiggy propelled quick pick-and-drop food delivery applications to make the life of people simpler.

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All About Haptik

Haptik Case Study – India’s Fastest Growing ChatBot Startup

Introduction Haptik is an enterprise conversational AI platform founded in August 2013 by Aakrit Vaish and Swapan Rajdev. Reliance Industries Limited acquired Haptik with the majority of the stake worth 100 million dollars in September 2019,. It helps the businesses to build a conversational AI system or chatbots that allows the user to chat with

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