Unacademy Case Study – India’s Largest E-Learning Platform

Unacademy in detail


Unacademy is providing e-platform for educators and for keen learners and also bringing a revolution in the Ed-Tech industry.

We are India’s largest learning platform.

The tagline of Unacademy also represents their passion to change the way of education and bringing to our nation future kids with the best education content.

Unacademy is one of the largest learning platforms in India. As we see the success of unacademy which reaches great heights of success in the Ed Tech industry which also motivates them to do better for us. Currently, It helps the Indian students to learn from the best teachers across India for Free.

It’s the only startup in India that helps the students without any fee, but yes they’ll charge for a few things like Live classes, Test series with their pro plan and the best thing is, it’s also very cost-effective that a common man should buy.

Unacademy Founders

This is the only platform where we can search for faculties or mentors according to their needs. You can learn and understand the same topic from different teachers. Suppose if you’re not able to understand some specific topics from your favorite teacher.

Now the company has more than 20 million registered students on their platform.

One of the biggest advantages of its success is that it provides the most prestigious exam preparation for free like JEE, UPSC on their platform.

Also Explore more about 👉🏻 WOW! Momo Business Model

History of Unacademy: How Unacademy Started

The Unacademy started their journey as the Youtube channel in 2010. And then the Youtube channel is only run by Gaurav Munjal and then shortly Hemesh Singh also joined him.

After 5 years, In 2015 Roman Saini also joined the team to launch the future ed-phoenix as Unacademy. Among the large competition in the ed-tech companies, no one can’t stop them in reaching their right audience, just because of their dedication and hard work which they are doing in making the best content for the future of our nation for free for most prestigious exams.

Now, Unacademy is getting almost 10 Million traffic per month organically with more than 7,000 (seven thousand) backlinks to their 177,500+ pages. (As per Ahrefs.com)

Here is the organic traffic growth chart of Unacademy since January 2017.

Organic Traffic Growth Chart - Unacademy

Top Performing Pages of Unacademy in July 2023.

Top SEO Ranking Pages - Unacademy
Grow Your Blog Like This
Get SEO Strategies in Your Inbox

Unacademy Funding Rounds:

Rounds of Founding


Funding Amount

Investors Participated

Round 1/ Seed Funding

May 2016


Blume ventures, phanndara sama, Sujeet kumar, Sumit Jain, Rajat Anandan
Round 2/ Seed Funding

August 2016


Blume ventures, phanndara sama, Sujeet kumar, Sumit Jain, Rajat Anandan, Sachin Bansal, Waterbridge Ventures.
Round 3/ Series-AJanuary 2017$4.5MTracxn Labs, Tashish Tulsiya, Nexus Ventures Partners, Vijay Shekhar Sharma, Waterbridge Ventures.
Round 4/ Series-BSep 2017$11.5MSAIF ventures, Blume Ventures, Sequoia Capitals, Nexus Ventures Partners.
Round 5/ Series-CJuly 2018$21MSAIF ventures, Blume Ventures, Sequoia Capitals, Nexus Ventures Partners
Round 6/ Series-DJuly 2019$50MSteadview Capital, Blume Ventures, Gaurav Munjal, Sujeet Kumar, Roman Saini, Sequoia Capitals, Nexus Ventures Partners.
Round 7/ Series-EFeb 2020$110MFacebook, General Atlantic, Blume Ventures, Nexus Ventures Capital.
Round 8/ Series-FSeptember 2020$150MSoftbank, General Atlantic, Sequoia India, Nexus, Facebook and Blume.

Now Unacademy also entered in the Unicorn Club with a valuation of $1.45 Billion.

Exams offered by Unacademy

Unacademy Offers a wide variety of exam preparation video courses. Here’s a list

  1. SSC and Bank Exams Preparation
  2. Railway Exams Preparations
  3. Defense Exams Preparations
  4. JEE And NEET Entrance Exam Preparation
  5. State PSC(Public Service Commission) Exam Preparation
  6. NET Exam
  7. GATE ESE and IIT-Jam Entrance Exam Preparation
  8. NEET PG Entrance Exam
  9. TET(Teacher eligibility test) Exam
  10. Management and Foreign Studies
  11. CA and CS Entrance Exam as well as regular studies
  12. CBSE (Class 10 – 12)
  13. Personality Development.

Bonus Tip: If you would like to learn about C programming language, Here is the list of 250+ C programming questions and answers for practice, download the pdf and start writing code to improve your coding skills.

Unacademy Business Model: How Unacademy Earns?

Unacademy follows the Freemium Business model.

Their Youtube channel videos and all the uploaded videos on their platform are completely free and you can also access that without signup on their platform.

If you want to get mentorship from some specific teacher/faculty you’ve to join their plus program in which you’ll get Live classes and doubt sessions, live faculty interaction, test series and mocks that’ll be helpful in enhancing your knowledge on each subject.

Unacademy Plus Subscription

They engage the students with their free video classes and then if you want more services like Live sessions, practice mocks, etc, you’ve to pay for it on a monthly basis.

But, they also take care of the educators, by paying some small fee to the educators on the views per video.

So, we can say, Unacademy made a completely new ecosystem in the education system.

Also Read: Haptik Business Model

More about Unacademy

1. If you want to become an educator at Unacademy and help the students with your teaching skills, download the Unacademy Educator App Now.

2. A Most popular Web Series Sponsored by Unacademy, Kota Factory

3. Most popular ad of Unacademy on Television show. A boy not able to get Chauhan Sir notes but finally he get his all educational material on Unacademy.

4. Also, check their trending anthem for the students…
Let’s Crack Anthem.

If you found something that also included in it, please contact with us at hello[@]aryanjalan[.]in

Also Read: India’s Most Popular Online Food Delivering App –> Swiggy Case Study