ZYPP Electric Case Study – India’s 1st Dockless Bicycle Sharing App

Zypp case study

Introduction of Zypp

Zypp Electric by Mobycy is a Gurugram-based Dockless e-scooter rental and delivery app founded by Akash Gupta and Rashi Agarwal in August 2017.  The platform lets people easily book their ride with their application in just a few seconds.

Known as India’s largest tech-enabled EV-as-a-service platform, Zypp uses IoT-powered electric scooters to reduce delivery costs and pollution. It partners with businesses, from local merchants to large e-commerce platforms, to provide carbon-free last-mile delivery ofgroceries, medicines, food, and packages efficiently.

Currently, their services are available in Delhi, Mumbai, Bangalore, Greater Noida, Gurugram, Faridabad, and Noida.

zypp founder - akash gupta

About Zypp funding rounds

Zypp Electric has raised a total funding of $76.5M over 11 rounds.

Year Round Funding Amount Investors
2017Seed$500K
2018Ayush Agarwal, Venture Catalysts, Gaurav Juneja, Bhasker Raju, Syed Faiz
2019$2MIAN Fund and Venture Catalysts
2022Series AWe Founder Circle, Soonicorn Ventures
2022Series B$20MMultiple investors
2023Conventional debt$5MMultiple investors
2024Series C$15MMultiple investors
2025Series C$6.5MMultiple investors

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Services offered by Zypp

1)- Zypp Last-Mile Deliveries (Zypp Electric)
Zypp Electric specializes in delivering groceries, medicines, food, and e-commerce packages efficiently. The electric scooters are fully automated and powered by IoT and AI. They are low maintenance, run on dual high-performance batteries, and come with chargers. 

These scooters provide a range of 100-120 km per charge and help save on petrol costs.

2)- Zypp Rentals

Zypp Electric offers electric scooters and three-wheeler loaders for rent. The rental service is available in Delhi NCR, Bengaluru, and Mumbai.

3)- Zypp 3-Wheeler Cargo

Zypp also provides electric three-wheeler cargo vehicles designed to carry larger loads. These vehicles help in transporting bulkier items like grocery crates or large e-commerce orders, maintaining zero emissions.

4)- Zypp Pilot Program

Zypp also has a pilot program where Zypp rent its vehicles to delivery partners or delivery Pilots who transport goods and packages to customers using Zypp’s electric vehicles. Zypp also offers these delivery partners bonuses and incentives like accidental coverage, insurance, flexible payout and more.

How Zypp works

  1. Just download the app from playstore/app store.
  2. Register with your phone number.
  3. Then take your selfie or an photo of your college/company I-Card
  4. Link any of your payment methods Paytm, Mobikwik, GooglePay, Debit Card/Credit Card etc.
  5. Select your nearbuy cycle/e-bike 
  6. Reach your pickup point, scan the QR code and your ride starts
  7. Enjoy your journey.

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Now, Zypp is getting almost 13 thousand traffic per month organically with more than 1600 backlinks to their 46+ pages. (As per Ahrefs.com)

Here is the organic traffic growth chart of Zypp since January 2020.

Organic traffic growth chart of Zypp

Top Performing Pages of Zypp in July 2023.

Top Performing Pages of Zypp

Business Model of Zypp

Zypp Electric serves both B2B and B2C customers. It initially started with a B2C model, offering electric scooters for rent/lease for a specific amount to help commuters travel from metro stations to their offices. 

During the COVID time, the company saw opportunity in the B2B space and began providing electric vehicles for last-mile delivery to delivery firms through its Zypp pilot program. This helped delivery firms reduce their costs and carbon footprints. 

They manage drivers and operate a fleet of e-bikes through partnerships with companies like Gogoro, Sun Mobility, Hero Electric, and Kinetic Green without owning the EVs themselves.

How Zypp earns?

Zypp earns a small amount by renting out its electric scooters or bicycles to customers.

It also earns money through the Zypp Pilot Program, where it rents electric scooters to delivery partners, who use them to make deliveries for clients. Drivers are paid 40-50 rupees per delivery. 

Zypp gets a fixed price per delivery from its partners. From that amount, Zypp passes a portion to the driver. However, the driver also pays a part of that portion back to Zypp as rent for the scooter.

It also earns money through advertising on its electric vehicles, delivery bags, and rider gear. Their delivery persons promote brands by wearing custom t-shirts and helmets with ads.

More about Zypp

Mobycy was recently awarded the “Best Mobility Start-up in India” by Niti Ayog.

Zypp Electrics is aiming to plant 1000 trees by 2030

Their mission is to achieve zero pollution in mobility by 2030, promoting eco-friendly transportation to combat climate change and reduce pollution.

Zypp Electric currently operates with over 16,000 electric vehicles and delivery executives.

The startup aims to increase its fleet from 10,000 to 200,000 e-bikes and expand its presence from 6 to 30 cities in India by December 2025.

Zypp Electric has completed 15 million deliveries using its EVs for partners like Bigbasket, Zepto, Flipkart, Myntra, Zomato, Swiggy, Blinkit, Dunzo and more in Delhi-NCR and Bengaluru.

Also Read About: Zomato Business Model

Main Competitors of Zypp

1)- Yulu

2)- Juno

3)- Crayon Motors

4)- MoEving

5)- Evify

FAQs – Zypp Electric

What does Zypp Electric do?

Zypp Electric is a company that provides electric scooters and bikes for rent and helps with last-mile deliveries. Their electric vehicles (EVs) are designed to make deliveries efficient while reducing pollution and carbon footprints.

Is Zypp Electric profitable?

Zypp Electric has seen significant growth, with a threefold increase in revenue in FY 2023-24, reaching ₹325 crore.